May 2025

Choosing a funeral home carries weight. It’s not just a practical decision – it’s deeply personal. Families want to know where their loved one will be remembered. They want to feel comfortable, supported, and respected by the environment and the people in it. Virtual tours make that possible, even from miles away. Originally a response to pandemic restrictions, they’ve become a valuable tool for families who need to compare options quickly, include relatives from different […]

Roughly 36% of Americans identify with a non-Christian faith or no faith at all, and that number keeps growing, according to Pew Research. Funeral homes aren’t just serving one community anymore, they’re serving dozens. Each brings different customs, beliefs, and expectations to the table. Cultural sensitivity in funeral homes means more than courtesy. Families expect their traditions to be honored without compromise. They’re not looking for one-size-fits-all services, they want thoughtful, respectful support that reflects […]

A survey conducted by Talker Research revealed that nearly 90% of Americans believe discussing end-of-life planning is important, yet more than half haven’t started the conversation, suggesting a gap in preparedness and understanding. It’s not just grief clouding judgment, confusing pricing, vague service details, and unclear expectations make it harder. That’s why transparency isn’t a luxury in funeral planning, it’s essential. Families deserve clarity when facing one of life’s most emotional moments. Transparent funeral homes […]